Gender

Women
44%
Men
56%

Average
household income

Average: R11,448

Average
personal income

Average: R5,259

If you are interested in other publications that target this community, look at

Source: AMPS 2015 AB / Effective Measure May/ Facebook / Twitter / Intstagram
    • Effective Reach Opportunity

      748,340

      AIR

      902,000

      Combined UB’s

      479,061


      Social Engagement

      299,908

    • AIR
      902,000

      Circulation
      73,757

      Language
      Afrikaans

      Frequency
      Daily

      Days
        Monday - Friday

      Format
      • Tabloid

      Free/sold
      Sold

      Verification
      ABC

    • Mobile

      Mobile
      UB’s

      408,542

      Mobile
      page views

      2,802,729

      Mobile
      visits

      1,115,936

      Mobile
      visit duration

      00:03:10


      Personal Computer

      PC
      UB's

      70,519

      PC
      page views

      1,642,464

      PC
      visits

      289,668

      PC
      visit duration

      00:07:42


      Combined

      Combined UB's
      479,061

      Combined page views
      4,445,193

      Combined visits
      1,405,604

      Combined visit duration
      00:04:06


      Social

      likes
      278,705

      followers
      10,406

      followers
      10,797


      Website

    ROP Rates

    Section Publication Day Format BW FC
    Son Combined Monday - Friday Tabloid R143.00 R238.00
    Son Wes Monday - Friday Tabloid R143.00 R226.00
    Son Oos Monday - Friday Tabloid R33.00 R66.00
    Son Combined Vacancies / Tenders / Notices Monday - Friday Tabloid R143.00 R238.00
    Regular Supplements Monday - Friday Tabloid R143.00 R238.00
    HIP (Education) Monday Tabloid R143.00 R238.00
    Gesin Tuesday Tabloid R143.00 R238.00
    Son Bucks Wednesday Tabloid R143.00 R238.00
    Vroue Thursday Tabloid R143.00 R238.00
    Wiele Friday Tabloid R143.00 R238.00

    Insert Rates (Son)

    Size Size Bracket Rate
    Tabloid 1 - 64 Pg R570.00

    Insert Rates (Son Combined)

    Size Size Bracket Rate
    Tabloid 1 - 64 Pg R491.00

    Splits

    ROP Splits Exact Areas
    Western Cape Western Cape
    Eastern Cape Eastern Cape
    Insert Splits Exact Areas
    Eastern Cape Eastern Cape
    Cape Town Cape Town
    Boland / Westcoast Platteland Malmesbury to Springbok, Upington, Grabouw, Botriver, Caledon, Bredasdorp, Struisbaai, Villiersdorp. BOLAND: Wellington, Paarl, Franschoek, Stellenbosch, Strand, Gordonsbaai, Somerset-Wes, Hermanus to Pearly Beach, Kleinmond, Pringlebaai, Rooi Els, Atlantis, Mamre, Worcester, Robertson, Ashton
    Southern Cape Riversonderend to Plettenbergbaai, Oudtshoorn to Prins Albert, Beaufort-Wes

    Digital Sizes and Rates (Son.co.za)

    Premium Ad Unit Pixels CPM Rate (R)
    Desktop Leaderboard 728 x 90 R292
    Desktop Half Page 300 x 600 R376
    Desktop Medium Rectangle 300 x 250 R317
    Desktop Billboard 950 x 31; Expanding to 950 x 250 R500
    Mobile Top Banner 320 x 50 R100
    Mobile Bottom Banner 320 x 50 R100
    Homepage Takeover All banners + background skin (728x90; 300x600; 300x250; 320x50 + 1440x900) RPOR
    Section Takeover All banners + background skin (728x90; 300x600; 300x250; 320x50 + 1440x900) RPOR
    Rich Media Options Available on request RPOR
    Custom Solutions Available on request, please contact Ads24 RPOR
    Social Media Available on request, please contact Ads24 RPOR
    Content Opportunities Available on request, please contact Ads24 RPOR
      • Gender

        Publication

        Women
        44%
        Men
        56%
        Source: AMPS 2015 AB / Effective Measure May/ Facebook / Twitter / Intstagram
      • Gender

        Digital

        Female
        60%
        Male
        40%
        Source: AMPS 2015 AB / Effective Measure May/ Facebook / Twitter / Intstagram

      For a customised map or a breakdown by stores, please contact our sales team:

      In todays trend of consumers moving more and more to the digital consumption of news, Son is a shining light for old-fashioned journalism Andrew Koopman, Editor-in-Chief: Son