For the first time ever, the top South African media agencies got to meet Adsman in the flesh at the launch of Ads24’s newest edition of The Beat – News Overall. This iconic trade newspaper that explores innovation in the print medium and how this intersects with digital was hand-delivered to media agencies country-wide.
The Ads24 activations took place nationally, in Jo’burg at The MediaShop, OMD and GroupM, in Cape Town at Aegis, Carat, Vizeum and PHD and in Durban at Initiative Media and OMD. There was much hype, excitement and selfies being snapped with Adsman and his doppelganger decal Standees and Peek-a-Books as media agency crews competed to win their share of R25 000 of Apple iStore or Google Play vouchers or the grand-prize of a MacBook Pro. The grand-prize winner was Adriana Bosman from PHD Cape Town.
Adsman with Adriana Bosman from PHD Cape Town – grand prize winner of the MacBook Pro
Not everything was abuzz though, some silent contemplation occurred as strategists and planners savoured their boxes of speciality Adsman chocolates, that Adsman had put on their desks the night before (much like a Santa Claus for adults), along with their copy of The Beat News Overall. Each box had 16 cocoa delights divided into four segments, each with descriptions revealing insights to an Ads24 Bundle offering.
A spot prize winner in the boardroom with an Adsman cutout #adsman24
Other agency professionals were found holding their mobiles over the centrespread of Adsman in the Beat – traversing the print and digital realms and experiencing the wonder of a cinematic gif. Still others were paging through the psychedelic infographics, as one from each Bundle offering, Mass Market, Sunday Titles, Afrikaans Titles and Local Titles was pulled out or inserted into the funky retro News Overall infographic folder.
Those not found discussing Ads24’s incredible total cumulative impact of 46.3 million across all their news platforms or effective reach opportunity of 24.4 million with reach at 1+ or duplicated reach at 3+ of 9.8 million with Ads24’s enthusiastic media executives, were found gazing curiously at the Adsman boxes and newsprint pop-ups.
Adsman takes centre stage with some of the spot prize winners #adsman24
The most motivated were seen posting their selfies or group shots with Adsman onto Twitter or Ads24’s Facebook page with the #adsman24 and stalking their competition (to win that illustrious MacBook Pro) online.
Those that didn’t win a spot prize of an Apple iStore of Google Play voucher – or didn’t get to enter at all, can still stand the change to win an Apple watch in The Beat News Overall competition.
Another fabulous element of this campaign is Adsman’s ongoing presence in agencies as he appears on Medialoop’s plasma screens at the top 10 media agencies, reinforcing once again print and digital integration.
Spot prize winners pose with #adsman24
Ads24 reaches six in ten South Africans, including print and digital readers. Ads24 touches the lives of over a half of all South Africans adults. While it is important to identify the size and segment the audience, looking at how Ads24 engages with its readers, is equally as important.
Ads24 is part of the Media24 Group representing 97 newspaper titles. From Dailies to Sunday papers to locals, Ads24 reaches almost every target segment in South Africa, no small achievement in such a diverse country. The most exciting element is how these titles become part of the community that Ads24 serves.
A news reader is an engaged reader. Ads24 news brands play an important and unique role in the daily lives of their readers. Ads24 sees beyond the numbers, beyond the market segments, to connect with the people on a personal level. Ads24 has the stats, the numbers, but also the insights.
Issued on behalf of Ads24 by Stone Soup Public Relations
For further information, please contact Daya Coetzee
Tel: (011) 447 7241