Ads24 talks to Peter du Toit , Publisher of Soccer Laduma and Kick Off about mass market consumers

Peter du Toit , Publisher of Soccer Laduma and Kick Off, talks about the opportunities that will be created for advertisers by the recent addition of Kick Off to the Soccer Laduma stable. Du Toit believes a more efficient system will be created because advertisers will be able to speak in one voice across the newspaper and magazine as well as their digital components.

 

 

 

 

Ads24 talks to Reggy Moalusi, Editor of Daily Sun about mass market consumers.

Reggy Moalusi, editor of Daily Sun, talks about how South Africa’s biggest daily newspaper is responding to changing media consumption and adapting its approach across print and digital. While citizen journalism has always played an important role at the Daily Sun, social media and digital has amplified this and Moalusi has noted an increased curiosity among readers who realise stories need to be told and rely on credible news platforms to get news “out there”, fast.

 

 

 

 

 

Interview with Jo Van Eeden

Jo van Eeden talks about the key shifts for news publishers and how everything has changed, in particular in terms of access to information and immediacy. She discusses the key issue of trustworthiness and fake news. Van Eeden explores power shifts in the news industry and the influence of digital and social media. She gives her opinion about the future of newspapers and speaks about credibility and the curation of news for a specific market, within the context of an overload of information.

 

 

 

Interview with MJ Lourens

Lourens looks at key shifts in the media landscape and how publishers are experimenting with new platforms. News will be around forever, according to Lourens, and it’s about “who is disrupting what”. He mentions NetNuus having recently won a Bookmark Award and discusses how its frequency of return is the highest of any news app.

 

 

 

Introducing Adsman

Adsman is the personification of the importance and relevance of News within our communities. He is the eyes and ears of our society – the moral compass that guides, informs, entertains and sometimes outrages us. Throughout his existence, he has been vilified and glorified in the pursuit of freedom and independence. Beyond our vast numbers there are our communities. Groups of consumers who trust us to deliver quality news content across media platforms. Introducing our Sunday Combo Community is Adsman.

 

 

 

 

Ads24 Barbershop

Beyond our vast numbers – there are our communities. Groups of consumers who trust us to deliver quality news content across media platforms. We can take your brands to the heart of our community.

 

 

Ads24 Local Readership

Let's face it, Local News is very lekker - for readers and advertisers alike.There simply is no better medium that provides a path directly into your consumer's home as effectively as a local newspaper. Introducing our next community: The Local readership is Adsman.

 

 

Ads24 Afrikaans Community

Beyond our vast numbers, there are our communities. Groups of consumers who trust us to deliver quality news content across media platforms. Introducing our next community: The Afrikaans Readership is Adsman. The Afrikaans reading audience of 2015 is a diverse group of vibrant people. They embrace technology, want to be informed, are invested in the future of their country and their children, and are passionate about making South Africa work. Getting together to watch our boys make us proud - is of course one of the things this lively community does.